Experience

Courses & Internship

Brand Guidelines

Created in my final semester and final months with TMAC at UTRGV. Once my studies ended at UTRGV I would no longer be eligible to continue working with TMAC and the brand guidelines would serve as a guide to the student taking my position once I graduated.

Use:

The use of the brand guidelines is to establish an image of what the business should represent to our clients and internal staff, using:

logo
fonts
business image

Monthly Newsletter

This newsletter would be printed on the Mexico Industry magazine with updates to our trainings and events. Included would be dates, contact information, and at times QR codes so clients can access our website with a simple scan.

Live sample can be viewed here on page 7.

Use:

The use of this monthly newsletter was to expand our advertising across the border and invite international companies to attend our trainings.

Social Media

Creating social media posts was a weekly task. Whether it be informative posts or training updates, this was my favorite graphic I posted. It invited a conversation with our followers to find their "bookmate" and start a conversation.

Use:

All our posts had different uses and were posted on social media platforms where our target market would be found:

Facebook
LinkedIn
YouTube

Videography

Another hat I wore with TMAC at UTRGV was that of a video editor. On certain occasions I would interview event attendees and edit the videos using Adobe Premiere Pro.

Use:

The TMAC Testimonials served as great resources on social media, giving potential clients an understanding of what our trainings are like.

Event Flyers

One of the many event flyers I was assigned to make. This design incorporated all the important information that a client may need to learn about the event and contact us for registration.

Use:

Every event/training required a flyer to be designed for email distribution and print. Along with the flyer design followed multiple copies to be posted on social media and uploaded on the website.

Print
Email
Facebook
LinkedIn
YouTube
Website

Course Project - IMC Campaign

This integrated marketing communications campaign was a final project during my senior year at UTRGV. The objective of this campaign was to understand the brand perception local high-school students had of the university and how it can be improved with a marketing campaign.

This was my group's presentation discussing the low performance the college of business had in brand perception, and how we would begin changing that with a campaign that displayed the succesful stories of UTRGV VCOBE alumni.

Thanks for visiting!

Experience

Courses & Internship

Brand Guidelines

​

Created in my final semester and final months with TMAC at UTRGV. Once my studies ended at UTRGV I would no longer be eligible to continue working with TMAC and the brand guidelines would serve as a guide to the student taking my position once I graduated.

​

​

Use:

​

The use of the brand guidelines is to establish an image of what the business should represent to our clients and internal staff, using:

logo

fonts

business image

Monthly Newsletter

​

This newsletter would be printed on the Mexico Industry magazine with updates to our trainings and events. Included would be dates, contact information, and at times QR codes so clients can access our website with a simple scan.

​

Live sample can be viewed here on page 7.

​

​

Use:

​

The use of this monthly newsletter was to expand our advertising across the border and invite international companies to attend our trainings.

Social Media

​

Creating social media posts was a weekly task. Whether it be informative posts or training updates, this was my favorite graphic I posted. It invited a conversation with our followers to find their "bookmate" and start a conversation.

​

​

Use:

​

All our posts had different uses and were posted on social media platforms where our target market would be found:

Facebook

LinkedIn

YouTube

Videography

​

Another hat I wore with TMAC at UTRGV was that of a video editor. On certain occasions I would interview event attendees and edit the videos using Adobe Premiere Pro.

​

​

Use:

​

The TMAC Testimonials served as great resources on social media, giving potential clients an understanding of what our trainings are like.

Event Flyers

​

One of the many event flyers I was assigned to make. This design incorporated all the important information that a client may need to learn about the event and contact us for registration.

​

​

Use:

​

Every event/training required a flyer to be designed for email distribution and print. Along with the flyer design followed multiple copies to be posted on social media and uploaded on the website.

Print

Email

Facebook

LinkedIn

YouTube

Website

Course Project - IMC Campaign

​

This integrated marketing communications campaign was a final project during my senior year at UTRGV. The objective of this campaign was to understand the brand perception local high-school students had of the university and how it can be improved with a marketing campaign.

​

This was my group's presentation discussing the low performance the college of business had in brand perception, and how we would begin changing that with a campaign that displayed the succesful stories of UTRGV VCOBE alumni.​

Thanks for visiting!

This was my group's presentation discussing the low performance the college of business had in brand perception, and how we would begin changing that with a campaign that displayed the succesful stories of UTRGV VCOBE alumni.